Several months ago I wrote a piece about what to do before a crisis hits, 10 Things to Do Before a Crisis. Sometimes, despite the best-laid plans, a crisis still hits. Below I have laid out five steps to help guide you through a crisis that has already hit.
Setting big goals is important - it is how we accomplish big things. Setting Big Hairy Audacious Goals (BHAGs), as Jim Collins first called them in his bestselling book Good to Great, is one of the ways exceptional or “great” individuals and organizations differentiate themselves from the "good" ones.
Setting big goals is especially helpful because the process of achieving them will, in and of itself, make you and/or your organization better. BHAGs force you to focus, prioritize, work as a team, and aim higher than ever before.
Recently, Hillary Clinton issued a policy address that was critical of the sharing or, as she called it, the “Gig” economy. NYC Mayor Bill De Blasio introduced a plan, which he quickly retracted under pressure from constituent ride sharing users, to greatly limit Uber and Lyft services. City councils around the country are putting up bureaucratic walls and limitations to stop ride sharing (Uber and Lyft), short-term rentals (Homeway and AirBnB) and others services that are just starting to emerge. I would encourage them (and all politicians) to stop fighting and start embracing the “Gig” economy.
What makes a good lobbyist become a great lobbyist – someone who is truly effective? In the world of government relations, there’s no simple trick. The “relations” part of the job title requires one to form, well, actual relationships.
I’ve been fortunate enough to meet and learn from many of the best lobbyists in the country. Combined, these folks have hundreds of years of experience working the halls of Washington and every state in the union.
What I do, and why I love it: The company; I founded, Cc: External Affairs, works with corporations, trade associations and non-profits to build and grow external relationships and partnerships. I love it because, at the core of it, we get to connect great people together for hopefully transformative relationships. I would do this even if it wasn’t what I was getting paid to do – but to build a successful company around this is an accomplishment I am extremely proud of.